Has Tik-Tok Ruined Hip-Hop?

Tik-Tok has been a huge source of entertainment throughout Quarantine; from cute dances to easy recipes to inexpensive lifehacks, you can get just about anything on there. However, the platform has also had a significant impact on the music industry. In 2020, the industry has faced challenges like no other, altering how we find new music. Thanks to Tik-Tok, an artist just needs 15 seconds of their song to go viral for it to be at the top of the charts. We saw it with Fleetwood Mac’s “Dreams” and Megan Thee Stallion’s “Savage.” Whether the song has been around for decades or if it’s a new release, chances are if that song is in a Tik-Tok that gets enough views, it can be a hit. It’s a new age of Influencers. Screenshots of Spotify screens are no longer enough. Tracks need some sort of visual; specifically, a dance routine that is simple enough to be learned by just about anyone, but creative enough to be offered some versatility.

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